Brand Leader Award 2014.
Mass Media International and Expert Collegium of 4th Business Conference “SustainableDevelopment and Competitiveness of Tourism in Southeast Europe – SEET 2014“ has reached a decision to present this year's “Brand Leader Award“- brand person of the year on the tourist market of Southeast Europe, to Miroljub Aleksic, owner and president of Alco group, part of which is a hotel chain “A Hotels”.
As stated, Miroljub Aleksic has set new standards on the tourist market of Serbia and the entire region, by constantly investing in creation and development of a strong and dynamic brand-the first Serbian hotel chain. By following all demands of the modern tourist market, Mr. Aleksic has first positioned “Hotel Izvor” as the leader of elite and congress tourism in this part of Europe and the hotel later found its highly recognizable place on the global tourist map, as well
“We have entered hotel business with a single goal: to set high standards, with the goal to promote Serbia as a desirable tourist destiantion. By building new hotels and reconstructing the old ones, which are valuable cultural monuments, we believe that we are actually creating something valuable, something that will help this country's development and that will remain to next generations, as a stimulant for a better future, that they will continue to build!“, Mr. Aleksic stated.
Vesna Vlatković, PR&Marketing manager of "A HOTELS" participated in the panel and held a presentation “Development and innovation in tourism and hotel industry in Southeast Europe”.